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Thursday, September 6, 2007

Apple Unveils the iPod Touch !


Putting an end to all the speculation of these past weeks, Apple Computer yesterday launched its all new iPod, the iPod Touch. The reported whoops and hollers might go to justify Apple CEO, Steve Jobs' claim that 'the seventh wonder of the world' had just been unveiled. Also dubbed as 'the God machine', the newbie iPod looks a lot like the iPhone -- except that it is no phone.
A sleek looking touch-controlled iPod, the iPod Touch sports a 3.5-inches color screen, built-in WiFi Internet access, and Apple's Safari Internet browser. The iPod Touch will come in 2 versions: an 8GB version priced at GBP 199; and a 16GB version costing GBP 269. Both versions are expected to be on the British market this month.


Apart from unveiling the iPod Touch, Apple revamped its iPod line that includes a reworked iPod Nano and the iPod Classic. The new Nano features 22 hours audio playback and 5 hours video playback. The flip side is the Nano suddenly looks as if it has put on some weight The 4GB iPod Nano comes in Silver for $149, while the 8GB iPod Nano comes in Silver, Black, Blue, Green, and a special Red edition for $199. Both new Nanos come with 3 fun games, and additional games can be purchased from the iTunes store (www.itunes.com). Both 4GB and 8GB iPod Nano models for Windows or Mac are immediately available worldwide through the Apple Store (www.apple.com), Apple retail stores, and Apple Authorized Resellers. Meanwhile, the iPod Classic comes in Silver and Black in 2 versions; 80GB model and 160GB model. The 80GB iPod Classic is priced at $249 and the 160GB iPod Classic costs $349. Both models are immediately available worldwide. Interestingly, while Apple was making announcements, Microsoft announced a slash in the price of its Zune digital media player by $50 to $199. The software major claimed it had been planning a price cut all this while...


Apple also unveiled the iTunes Wi-Fi Music Store, offering fans the ability to browse, search, preview, purchase, and download songs and albums from iTunes over a Wi-Fi network directly onto their iPod Touch or iPhone, sans any computer as intermediary. When owners of the iPod Touch or iPhone connect their gizmos back to their PCs or Macs, the downloaded music would automatically sync back to their iTunes library. In case they have only partially downloaded a song or album onto their Touch or iPhone, the computer would complete the download automatically. Meanwhile, prices and selection on the iTunes Wi-Fi Music Store would remain the same as on the regular iTunes Store. Both the new iTunes Wi-Fi Music Store and custom iTunes ringtones for iPhone will be available later this month. Additionally, Apple announced lowering the price of its iPhone (8GB) from $599 to $399 in the US. The iPhone 4GB model will be sold until supplies last, Apple said.

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